Young audiences and fans of celebrities in Portugal

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Ana Jorge

Resumo

Neste artigo, exploramos a complexa relação dos jovens com a cultura das celebridades em Portugal. Argumentamos que a celebridade como objecto e os jovens como audiências nos obrigam a olhar para além dos fãs e a explorar posições de audiência mais tangenciais assumidas pelos jovens, sublinhando a contestação do significado e valor culturais da celebridade na cultura juvenil. As atitudes e opiniões dos jovens em relação à cultura nacional e global das celebridades reflectem o seu consumo de media e hábitos culturais mais vastos, que são influenciados pelas suas famílias, pelo género e pela idade. Este artigo é baseado num trabalho de campo conduzido em 2009/2010, consistindo em entrevistas individuais e de grupo a 46 jovens, com idades entre os 12 e os 17 anos, diferentes origens sociais e fãs de celebridades, questionados sobre a sua vida quotidiana, consumo dos media e opiniões sobre a celebridade.

Palavras-chave: Celebridades, Jovens, Audiência, Fãs, Cultura global

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